Dior’s "MetaScent" AR Experience Redefines In-Store Perfume Shopping

New York, NY – Christian Dior is rolling out MetaScent, an AI-powered augmented reality tool allowing shoppers to "virtually spray" fragrances via smartphone cameras. Using 3D scent-mapping technology, the app projects scent notes onto users’ skin (e.g., "top notes: bergamot, 0-10 minutes") and suggests personalized blends based on mood and outfit data. "We’re merging sensory storytelling with tech," said Dior Beauty CEO Delphine Viguier-Hovasse. The initiative follows a 23% surge in Gen Z perfume spending in 2024, according to NPD Group. Early testers in Seoul and Paris reported a 40% increase in purchase intent.