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India’s $4B Perfume Market Explodes as Local Brands Outpace International Giants

India’s $4B Perfume Market Explodes as Local Br...

Adminmoondove

Mumbai, India – Homegrown fragrance houses like Ajmal Perfumes and Kay Beauty are dominating India’s booming market, capturing 65% of sales in 2024—up from 40% in 2020. Drivers include hyper-local scents...

India’s $4B Perfume Market Explodes as Local Br...

Adminmoondove

Mumbai, India – Homegrown fragrance houses like Ajmal Perfumes and Kay Beauty are dominating India’s booming market, capturing 65% of sales in 2024—up from 40% in 2020. Drivers include hyper-local scents...

Justin Bieber’s "Elysian" Becomes First Carbon-Negative Celebrity Perfume

Justin Bieber’s "Elysian" Becomes First Carbon-...

Adminmoondove

Los Angeles, CA – Pop icon Justin Bieber’s new fragrance Elysian (launched March 1) has already sold 1 million units, thanks to its "scent with a mission" model. The woody-amber scent, inspired by...

Justin Bieber’s "Elysian" Becomes First Carbon-...

Adminmoondove

Los Angeles, CA – Pop icon Justin Bieber’s new fragrance Elysian (launched March 1) has already sold 1 million units, thanks to its "scent with a mission" model. The woody-amber scent, inspired by...

Estée Lauder’s "Memory in a Bottle" Lets Customers Bottle Childhood Scents

Estée Lauder’s "Memory in a Bottle" Lets Custom...

Adminmoondove

London, UK – Estée Lauder’s luxury arm, Tom Ford Beauty, is debuting Memoire d’Avenir, a bespoke fragrance service allowing clients to recreate nostalgic scents (e.g., grandmother’s garden, childhood beach trips). Using scent-memory...

Estée Lauder’s "Memory in a Bottle" Lets Custom...

Adminmoondove

London, UK – Estée Lauder’s luxury arm, Tom Ford Beauty, is debuting Memoire d’Avenir, a bespoke fragrance service allowing clients to recreate nostalgic scents (e.g., grandmother’s garden, childhood beach trips). Using scent-memory...

 Shiseido Invents AI "Nose" That Predicts Fragrance Trends 5 Years in Advance

 Shiseido Invents AI "Nose" That Predicts ...

Adminmoondove

Tokyo, Japan – Cosmetics giant Shiseido has developed Olfactory Horizon, an AI system analyzing 10 million global scent reviews, social media trends, and climate data to forecast future fragrance preferences. The tool...

 Shiseido Invents AI "Nose" That Predicts ...

Adminmoondove

Tokyo, Japan – Cosmetics giant Shiseido has developed Olfactory Horizon, an AI system analyzing 10 million global scent reviews, social media trends, and climate data to forecast future fragrance preferences. The tool...

Dior’s "MetaScent" AR Experience Redefines In-Store Perfume Shopping

Dior’s "MetaScent" AR Experience Redefines In-S...

Adminmoondove

New York, NY – Christian Dior is rolling out MetaScent, an AI-powered augmented reality tool allowing shoppers to "virtually spray" fragrances via smartphone cameras. Using 3D scent-mapping technology, the app projects scent...

Dior’s "MetaScent" AR Experience Redefines In-S...

Adminmoondove

New York, NY – Christian Dior is rolling out MetaScent, an AI-powered augmented reality tool allowing shoppers to "virtually spray" fragrances via smartphone cameras. Using 3D scent-mapping technology, the app projects scent...

Hermès Launches First 100% Biodegradable Perfume Bottle Made from Mushroom Mycelium

Hermès Launches First 100% Biodegradable Perfum...

Adminmoondove

Paris, France – Luxury maison Hermès has unveiled Éclat du Jardin, a limited-edition eau de toilette housed in a revolutionary bottle crafted from mushroom mycelium and recycled plant fibers. The eco-friendly design,...

Hermès Launches First 100% Biodegradable Perfum...

Adminmoondove

Paris, France – Luxury maison Hermès has unveiled Éclat du Jardin, a limited-edition eau de toilette housed in a revolutionary bottle crafted from mushroom mycelium and recycled plant fibers. The eco-friendly design,...