Estée Lauder’s "Memory in a Bottle" Lets Customers Bottle Childhood Scents

London, UK – Estée Lauder’s luxury arm, Tom Ford Beauty, is debuting Memoire d’Avenir, a bespoke fragrance service allowing clients to recreate nostalgic scents (e.g., grandmother’s garden, childhood beach trips). Using scent-memory experts and gas chromatography, the brand analyzes personal items (fabric, soil, photos) to craft one-of-a-kind formulas. Priced at $2,500 per 50ml, the service targets Gen X "experience seekers"—a demographic projected to spend $1.2T on luxury by 2026. "Scent is the strongest trigger for memory," said perfumer Quentin Bisch. The launch follows a viral 2024 TikTok trend (#ScentMemory), which garnered 8B views.

Industry Snapshot: Global perfume sales hit $54.2B in 2024 (up 8% YoY), driven by Asia-Pacific (42% share) and Gen Z’s $12B annual spend. Sustainability and tech integration are now non-negotiable, with 73% of consumers willing to pay more for eco-friendly or personalized fragrances (Nielsen, 2025).