Mumbai, India – Homegrown fragrance houses like Ajmal Perfumes and Kay Beauty are dominating India’s booming market, capturing 65% of sales in 2024—up from 40% in 2020. Drivers include hyper-local scents (e.g., Mogra Ki Raat, a jasmine-night-blooming formula) and affordable luxury pricing ($15–$50 bottles). International brands like Chanel and Gucci are retaliating with "Make in India" collections, but consumers cite trust in 本土成分 (local ingredients) as key. "We’re seeing a scent nationalism," said Kavita Chawla, CEO of Indian beauty platform Nykaa. The market is projected to hit $7B by 2030, fueled by weddings and gifting.
